As the in-house Graphic Designer situated within the marketing department of the POLS division of Pearson, I was responsible for the creative direction of our university
partnerships online master's degrees, which are advertised across several digital media channels.
During my role, I was accountable for the creative direction of nine universities under Pearson, which had 40+ online programmes. This would form part of the creative concept for a course's creative direction, working alongside the marketing manager and the university brand/marketing team when launching a new course, as well as
creating supporting digital assets if it were a course already in market.
Throughout my time in this role, I covered many creative avenues; from video production and animation to social media assets, as well as HTML5 programmatic banner ads.
partnerships online master's degrees, which are advertised across several digital media channels.
During my role, I was accountable for the creative direction of nine universities under Pearson, which had 40+ online programmes. This would form part of the creative concept for a course's creative direction, working alongside the marketing manager and the university brand/marketing team when launching a new course, as well as
creating supporting digital assets if it were a course already in market.
Throughout my time in this role, I covered many creative avenues; from video production and animation to social media assets, as well as HTML5 programmatic banner ads.
