myGrapevine
From Executive Grapevine
This project's aim was to combine news sources from Executive Grapevine's umbrella.
Covering HR Grapevine and its publications, but also Executive Grapevine news sites,
into one central place with account access.
From Executive Grapevine
This project's aim was to combine news sources from Executive Grapevine's umbrella.
Covering HR Grapevine and its publications, but also Executive Grapevine news sites,
into one central place with account access.
Users can customise their feed with chosen topics,
browsing the news stories and features they read to the most.
browsing the news stories and features they read to the most.
Working with our UX design and Chief Developer, we set about mocking up the structure of the site, making sure to keep this on brand and styled much like the other news sites that EG have. This way it would be familiar to the readers, allowing them an easy transfer towards their own personalised news feed.
Logo Process
Through the development of this project my team were tasked with creating the logo for this new brand.
Directing the team we took all the current brand and product elements we had within
Executive Grapevine to combined a gradient which then became the brand colour for myGrapevine.
We agreed on use of the font family for this myGrapevine logo, which was Lato.
From this we then set about updating all the other product logos to reflect the new brand front.
Directing the team we took all the current brand and product elements we had within
Executive Grapevine to combined a gradient which then became the brand colour for myGrapevine.
We agreed on use of the font family for this myGrapevine logo, which was Lato.
From this we then set about updating all the other product logos to reflect the new brand front.
While building this project from the ground up at Executive Grapevine, we were also working on a mobile app which would extend from the website into the users hand. For this we spoke to and external team to develop it, while leading them through the design process of how we would like it to look as a final product.
